Effective Date: November 1st 2024

Last Updated: March 30th 2025

1. Introduction

Fento (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit [Insert Website URL], sign up for our newsletter and priority access to pre-sale collections, or interact with our business.

By using our website and services, you consent to the terms outlined in this Privacy Policy.

2. Information We Collect

We collect personal data only when necessary for our operations. This includes:

**2.1 Personal Information You Provide**
– When You Register for Our Newsletter or Pre-Sale Access:
 – Name
 – Email address
 – Phone number (if provided)
 – Preferences related to Fento’s collections

– When You Contact Us for Inquiries or Support:
 – Name and contact details
 – Any information you voluntarily provide

**2.2 Automatically Collected Information**
When you visit our website, we may automatically collect:
– Device Information: IP address, browser type, operating system.
– Usage Data: Pages visited, time spent on pages, click behavior.
– Cookies and Tracking Technologies: See Section 6 below.

**2.3 Payment Information**
Fento does not store or collect any payment details. When you make a purchase, payment processing is handled directly by secure third-party payment providers.

3. How We Use Your Information

We collect personal information only for the following purposes:
– To send newsletters, promotional emails, and pre-sale invitations.
– To manage priority access to pre-sale collections.
– To respond to inquiries and provide customer support.
– To improve website functionality and user experience.
– To comply with legal and security obligations.

**Future E-Commerce Policies:**
When Fento introduces e-commerce functionalities, personal information may be required for:
– Processing orders and managing shipping details.
– Providing order confirmations and customer support.
– Ensuring secure payment transactions via third-party providers.

**Customer Service Practices:**
We aim to respond to all customer inquiries within 48 hours. Support can be provided via email or phone. We are a very small team for now, keep that in mind. But we will do our best to get back to you as soon as we can.

4. Legal Basis for Collecting and Using Personal Information

Since Fento operates in British Columbia, Canada, we comply with the Personal Information Protection Act (PIPA), which requires organizations to:
– Collect personal information only for reasonable purposes.
– Obtain consent before collecting, using, or sharing personal data.
– Allow users to access, correct, or delete their personal information upon request.

5. Sharing Your Information

Fento does not sell or rent your personal information. However, we may share limited data with:
– **Service Providers:**
 -WHC (Website & Email Provider)

-Payment Processors (for transactions)

– **Legal and Compliance Purposes:**
 – To comply with regulatory requirements.

6. Cookies & Tracking Technologies

Fento uses cookies and tracking tools to:
– Improve website functionality and user experience.
– Track analytics for performance insights.

You can manage cookie preferences through your browser settings.

7. Data Security

We take appropriate security measures, including:
– Secure website hosting through Ionos.
– Encrypted email marketing via Ionos Mail.
– No storage of payment information.

8. Your Data Rights in British Columbia

Under British Columbia’s PIPA, you have the right to:
– Access your personal information.
– Correct any inaccurate or incomplete data.
– Request deletion of your data (subject to legal requirements).
– Withdraw consent for marketing emails (unsubscribe available).

9. Retention of Data

We retain your personal data only for as long as necessary:
– Newsletter & Marketing Subscribers: Until you unsubscribe.
– Legal & Compliance Data: Retained as required by law.

10. Third-Party Links

Our website may include links to third-party sites (e.g., social media). We are not responsible for their privacy practices.

11. Updates to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted with a revised ‘Last Updated’ date.

12. Contact Us

If you have any questions or concerns, please contact us:

Fento Sustainable Apparel Inc.
📍 Black Creek, BC
📧 Email: hello@fentolife.ca
Fento is a Canadian Benefit company based in British Columbia